Who are we?

Softwood Self-Publishing was founded in 2017 by Maddy Glenn to answer a growing demand for high quality yet affordable self-publishing services. Since then, it has gone on to be one of the most successful small business of its kind (Surrey Enterprise Awards 2018) and was featured in the Daily Mail in 2019. Now located in Needham Market, just outside Ipswich (UK), the business provides professional editing, design, printing, and marketing services to authors, local businesses, and academic publishing houses worldwide. We're proud of the expertise we've assembled in our team of creatives, who work tirelessly to ensure our clients receive the best possible results whilst enjoying the highest standards of customer service.

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Director and Lead Editor

Maddy has a degree in Philosophy and English Literature from the University of Reading and is a member of the Society of Young Publishers. A passionate advocate for self-publishing, she is much in demand as a speaker and her second novel is published in 2022.

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Virtual Assistant

We're delighted to welcome Jessica who joins the Softwood team as a virtual assistant. Jessica brings a wealth of project management experience from local government as well as degree in Creative Art. 

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Claire has been a cover designer and brand specialist for over 20 years and she is passionate about creating bold, conceptual covers and on-brand promotional toolkits to draw readers in to promote your story. Her book branding skills are very popular with authors looking to create a consistent visual world.



Creative Director

Nathan is our digital communications manager.

As a specialist in social media marketing, he can design and implement content to enhance your author profile and to increase engagement of your posts across the unique requirements of multiple platforms.




Carl is a creative professional with almost three decades of experience.

He has vast experience in publishing having worked at senior level for an international contract publisher for over 20 years. Extremely dedicated, with a keen eye for detail and an incredibly varied skill set, Carl seeks to provide clients with a final publication that exceeds their expectations.

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Augustin has an editing certificate from NYU's Centre for Publishing and an MA in Psychology from Seattle University. He has 12 years' experience as an editor and particularly enjoys fantasy fiction.