Who are we?

Softwood Self-Publishing was founded in 2017 by Maddy Glenn to answer a growing demand for high quality yet affordable self-publishing services. Since then, it has gone on to be one of the most successful small business of its kind  with awards and accolades from the Surrey Enterprise Awards 2018, and the Daily Mail in 2019. In 2022, Softwood was announced the Self-Publishing Specialists of the Year in London and the South-East by the Prestige Awards and was a finalist in the Mid Suffolk & Babergh District Council Innovation Awards.

Now located in Stowmarket, near Ipswich (UK), the business provides professional editing, design, printing, and marketing services to authors, local businesses, and academic publishing houses worldwide. We're proud of the expertise we've assembled in our team of creatives, who work tirelessly to ensure our clients receive the best possible results whilst enjoying the highest standards of customer service.



Director and Lead Editor

Maddy has a degree in Philosophy and English Literature from the University of Reading and is a member of the Society of Young Publishers. In 2022 she has been a guest speaker at the UK National Centre for Writing, the Atlanta Writers Conference (USA) and at the Prima Donna Festival. Her second novel, In the Dark was published in July.

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Virtual Assistant

We're delighted to welcome Jessica who joins the Softwood team as a virtual assistant. Jessica brings a wealth of project management experience from local government as well as degree in Creative Art. 

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Claire has been a cover designer and brand specialist for over 20 years and she is passionate about creating bold, conceptual covers and on-brand promotional toolkits to draw readers in to promote your story. Her book branding skills are very popular with authors looking to create a consistent visual world.



Creative Director

Nathan is our digital communications manager. As a specialist in social media marketing, he can design and implement content to enhance your author profile and increase engagement. As well as overseeing quality control for our many and varied projects, he also runs publicity support for our clients.




Carl is a creative professional with almost three decades of experience.

He has vast experience in publishing having worked at senior level for an international contract publisher for over 20 years. Extremely dedicated, with a keen eye for detail and an incredibly varied skill set, Carl seeks to provide clients with a final publication that exceeds their expectations.