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Social Media Strategy

Marketing a book is one of the most significant tasks faced by authors in the 21st Century. Traditional and self-published authors alike spend many hours a week promoting their works, when perhaps they'd rather be working on their next book!

That's where we come in.

Japanese Books

"Marketing is no longer about the stuff we sell, it's about the stories we tell."

Whether you just want some support to kick-start your online presence or you'd like regular marketing and publicity support, there's a service designed for you.



Let us design a bespoke strategy for your channels that will develop an audience base, generate interest in your writing, increase traffic to your website, and help you network with other readers and writers.

Confused by social media or simply don't have the time to market your book?

Let us share the burden by implementing your strategy for you.

This service includes free content design and monthly data analysis.

From £40 p/h

If you need a helping hand through registering your ISBN, applying to distributors, booksellers, and bookshops, setting up online sales or uploading your book to Amazon, take advantage of our Publicity Assistant who will work on achieving your particular goals.



From £90

Hourly rates apply

All prices are quoted in GBP. Please contact us for prices in your currency.


"Thank you Softwood for my bespoke Twitter strategy! So many things I've never thought of are included - I feel reinvigorated to promote my book through Twitter because of your ideas and guidance. Thank you so much!"
Web design

Which social media platforms work for authors?


Get noticed with a strong visual identity and a professional logo. Brand guidelines also ensure consistent branding across your socials and website.

From £175

A completely bespoke website designed to suit your requirements and needs. Website hosting also available.

Tell us your ideas and we'll design the perfect website to suit your brand.

From £450

Looking to get noticed by your local printed or online media? Our professionally-written press releases are designed to attract interest in your latest book.




From £50


 There's no better way to build anticipation or launch your book on social media and website than with a short video.

Our trailers mix text with high quality images and music to match the mood of your book.


10 second Twitter promos: £40

20 seconds + from £150


When applying to agents, a writer will need a 2-3 sentence pitch (known as 'the elevator pitch'), a blurb, and a 1 page synopsis.

Send us your full manuscript and we can write these for you and help you prepare your query letter.


From £0.006  per word

From  £75

We understand that our clients do not always need every service we offer. That's why we allow complete flexibility for you to pick and choose a package that best suits your requirements. 

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